Cyber Marketing Summit 2024

Join us for the 2024 Cyber Marketing Summit in Budapest. Engage with peers and CSPs to exchange insights and brainstorm solutions to industry challenges.

Discuss Next-Gen Cybersecurity Customer Retention and Engagement strategies in the age of AI.

Find out how to increase profitability of cybersecurity services, drive customer retention and engagement, hear more about ways to touch the base while differentiating your brand.

Designed for marketers and product leaders, this summit offers valuable networking opportunities with experts in the field.

The Allot Cybersecurity Annual Award winners will be announced during the event.

Join us »

When & Where

From September 17-19, 2024, the Exclusive Cyber Marketing Summit will take place at the Dorothea Hotel in Budapest.

Part of Marriott’s Autograph Collection, the hotel combines Hungarian heritage with modern amenities across three historic buildings. Located near the city center, the hotel offers luxurious accommodations, state-of-the-art conference facilities, and picturesque views of the Danube River. Surrounded by vibrant cultural landmarks this location provides an ideal setting for our event.

Why Attend?

  • Network with peers and experts to gain practical skills, capitalize on key technology trends, and scale your digital business strategy.
  • Learn from real-world examples of launching and executing cybersecurity services to enhance customer engagement and revenue growth.
  • Adapt your go-to-market strategies, leverage pricing models and monetization tools, and deliver superior customer experiences.

 

Don’t miss this unique opportunity for networking and professional development!

JOIN. LEARN. GROW »

What’s in it for You?

Understand the future of Cybersecurity for CSP’s. Collaborate and create strategies for achieving security targets, strengthening your brand, while building leadership and customer value. Shift from strategy to execution while driving customer engagement, increasing revenue and capitalize on key cybersecurity marketing trends. Experience valuable networking opportunities with experts from other CSPs who share similar challenges and scale your digital business strategy.

Cyber Value – by AI

In the digital age, the intersection of cybersecurity and marketing has become critical to protect and enhance customer assets and trust. AI is revolutionizing and providing robust cybersecurity innovative marketing strategies.

Next Gen of Engagement

Revealing innovative engagements that enable you to harness data insights effectively, while simultaneously attracting new users and demonstrating sustained value.

Customer Retention

Engaging and captivating the customer base while ensuring customer retention, reducing churn, and driving revenue growth.

Who should attend

Participants invited to the Cyber Marketing Summit are:

  • Marketing VPs
  • Revenue Officers
  • Directors of Cybersecurity Products
  • Heads of VAS and Marketing Leaders

 

During this summit, participants will explore methods to protect consumers and businesses, whether on the go, at home, or at the office.

Our speakers will present security services and strategies to effectively grow businesses while strengthening brand identity.

They will also cover differentiating offerings and ensuring ongoing value and revenue from the security services.

Learn from the Best

 

Listen to these leading Communication Service Providers as they share their successful strategies for launching cybersecurity services.

 

Marta Soares

Head of New Biz & Transversal Offer,

MEO

 

Dvir Ginzburg

CEO,

Insait

 

Peter Novak

Marketing Manager,

O2

 

Jan Bomelburg

Senior Product Manager,

Proximus, Luxembourg

 

Olga Szafonov

Consumer Segment Director,

Yettel, Hungary

 

Maria Jose Alvarez

Comms & Connectivity Principal Manager,

Vodafone

Agenda

Tue, 17th Sep Wed, 18th Sep Thu 19th Sep

Hotel Check-in

From 15:00

Pre-Event Networking

16:00 – 18:30

City Tour Budapest (Tuk-Tuk)

Welcome Cocktail

19:45 – 20:45

Welcome Dinner

21:00 – 22:30

Breakfast

7:30 – 9:00

Vered Zur

CMO, Allot

9:00 – 9:45

Overview. Security Marketing Trends in The Age of AI

Eduardo Holgado

Director, Cyber Security Network Solutions

9:45 – 10:15

Embracing Market Trends and Integrating AI into Cybersecurity Solutions

 

Marta Soares
Head of New Biz & Transversal Offer, MEO

10:15 – 11:00

Security Convergence Leadership – from Strategy to Execution

 

Coffee Break

11:00 – 11:30

Vikram Singh

Cybersecurity Senior Marketing Director, Allot

 

11:30 – 12:30

Security Opportunities for SMB’s
New Research by Colman-Parkes followed by Insights and customer success stories (Singtel, Verizon, Telefonica)

Eva Apesteguia

Senior Director Cyber Marketing, Allot

12:30 – 13:00
Engagement through protection KPIs.
A new BI approach for individual reporting and better value visibility.

Lunch

13:00 – 14:00

Jan Bomelburg
Senior Product Manager Proximus, Luxembourg

14:00 – 14:30
Success Story: The Value of Consistent Consumer Communication in Retaining Customers

Peter Novák

Marketing Manager, B2B Data & Convergent Offers, O2 CZ

14:30 – 15:00
Success Story – O2 CZ
Cybersecurity for the Long Run: Segment Marketing Manager

 

Kobe Tamsut
Cybersecurity Senior Marketing Director, Allot

15:00 – 15:30
Securing the Home & Family: Digital Parenting for the Tik-Tok Generation

 

Coffee Break

15:30 – 16:00

Olga Szafonov

Consumer Segment Director, Yettel Hungary

16:00 – 16:30
Success Story: Starting Strong – How to Achieve Service Penetration from Day 1 and Ensure Steady Growth

Kobe Tamsut
Cybersecurity Senior Marketing Director, Allot

16:30 – 17:30

Customer Engagement: Innovation & Business Impact
Panel: MEO-Altice, Drei-Hutchison

Cruise on the Danube

18:30 – 19:30

Awards Eve

 

20:00

Cybersecurity Award Event

Breakfast

7:30 – 9:00

Dvir Ginzburg
 CEO, Insait

 

9:00 – 9:45
Bringing AI to Mobile Security: Awareness, Impact, New Ways to Enhance the Value of Protection

Kobe Tamsut
Cybersecurity Senior Marketing Director, Allot

 

Dvir Ginzburg
 CEO, Insait

9:45 – 10:00
Personal AI Service – Joined Session & Demo

 

 

 

 

Maria Jose Alvarez
Comms & Connectivity Principal Manager, Vodafone

10:00 – 10:15
Insights on Cyber security by Vodafone

 

Vikram Singh

Cybersecurity Senior Marketing Director, Allot

10:15 – 11:00
Touching Customer Base
Reaching the Customer Base & Driving Adoption through CSP Channels

Coffee Break

11:00 – 11:30

Dalya Rochman

Cybersecurity Senior Marketing Director, Allot

11:30 – 12:30
Retention – Trends and Best Practices
Panel: Challenges & Best Practices (Play, MEO-Altice, Yettel)

Idil Deniz Selcuk
Senior Commercial & Strategy Manager Secure Net, Vodafone

12:30 – 13:00
Expanding Security Services: Secure Net Positioning & Business Impact

Eva Apesteguia

Senior Director Cyber Marketing, Allot

 

13:00 – 13:30

‘Catching the Phish’
Phishing Blocked on Your Protected Base — How to Leverage and Communicate

Lunch

13:30 – 14:30

Francisco Cayuela Delgado (Paco)
Security Sales Executive Director, Allot

14:30 – 15:00
Shaping the Future with Security: Consumer Market Trends — Interactive discussion

 

Round Table

 

15:00 – 15:30

Summit Summary

Work Time 1:1

 

15:30 – 17:00

Work Time & Knowledge Sharing with CVMs

Cyber Marketing Summit 2023
Relive the Highlights!

The Allot Security Award

Allot will announce the winners of The Allot Cybersecurity Award for 2024, recognizing Excellence, Engagement, and Growth.

Any Allot Customer that launched Cybersecurity Services will be nominated.

The winners will be chosen by a professional committee and an award in each of the five categories will be presented.

  • Leading in GTM Excellence (SMB )
  • First Converged Security Solution
  • Maximum Penetration Rate (Consumer)
  • Most Successful Retention Strategy

 

On Wednesday, Sep 18th at 20:00, the Award dinner will take place at the Vigado Bistro in the heart of Vigadó Square. The Vigado Bistro in Budapest is steeped in history, situated near the iconic Vigadó Concert Hall. The bistro’s ambiance reflects a blend of historic charm and modern comfort, offering guests a unique experience in a location rich with cultural significance. The elegant interior pays homage to its historic surroundings while providing a cozy and inviting space.

Register for the Summit

September 17-19, 2024, at the Dorothea Hotel in Budapest.
The invitation to the summit is exclusive, by invitation only. It includes complimentary hotel accommodation (for 2 nights Sep. 17-19) and full hospitality during the conference days.

Thank you for registering!

You will shortly receive a registration confirmation email.